Singapore University of Social Sciences: Sociovation Forum 2022

Storytelling & Application of Social Media Strategy Workshop
SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS)
7 JUNE 2022

In partnership with Singaporean social enterprise Air Amber, we designed a workshop that would equip ASEAN student participants with skills to create impactful social media campaigns for their selected causes. The workshop was part of the inaugural Sociovation Forum 2022.

Synopsis: So you have some ideas. How do you create a compelling a story through social media? Rediscover social media by picking up knowledge and tools that will help transform you from a content consumer into a creator:

  • Get in tune with key trends

  • Learn from successful impact campaigns

  • Pick up industry-standard frameworks and tools

The session covered:

  • Introduction to a Social Media strategy framework

  • How to define a compelling message?

  • “Big Idea” template to communicate a campaign concept

  • Social media writing

    • Caption limits

    • Caption structure

    • Caption examples

  • Bonus: social media hacks and toolkit

WorkshopsTiziana TanComment