VSS Story X Singapore Health Promotion Board: CTRL ALT DEL Tobacco

CTRL ALT DEL TOBACCO
VSS STORY X SINGAPORE HEALTH PROMOTION BOARD
31 MARCH 2019

Ctrl Alt Del Tobacco is a two-year campaign and creative programme that promotes a healthy and smoke-free lifestyle among young people in Singapore. It was born as a co-creation initiative that uses the power of storytelling - through video, design, photography and creative writing - to conduct a series of creative workshops for youth. Through the workshops, the students will have the opportunity to learn from inspiring creators on how they can share their own story on staying smoke-free or quitting smoking through different creative mediums.

Besides promoting a smoke-free environment and encouraging everyone to engage a tobacco-free approach, Ctrl Alt Del Tobacco also invites everyone, non-smokers and smokers, to join an open and honest conversation and to share their stories, so together we can create a healthier environment for youth in Singapore.

In their inaugural run of the campaign, Brain Juice Collective was approached to create and facilitate a design workshop to engage 20 youth in basic design principles, infographic and poster design. To add expertise and vibrancy to the workshop, we engaged two Juicers from our network to share real life experiences, insights and tips. For this engagement, I created the curriculum and activities to facilitate hands-on learning and experimentation. The finished work from the youth were showcased at Singapore’s World No Tobacco Day exhibition organised by the Ctrl Alt Del Tobacco team