Singapore Management University: Lee Kong Chian School of Business Advertising Module

LEE KONG CHIAN SCHOOL OF BUSINESS
ADVERTISING MODULE
SINGAPORE MANAGEMENT UNIVERSITY
20 SEPTEMBER 2019

As part of a credit-bearing module at SMU, I was invited to facilitate a session for 45 students who are now taking the very same module I did years before - talking about my thoughts on the future of advertising, introducing Brain Juice Collective and sharing our unique impact marketing approach. The session included fun activities to highlight my key communication principles, sharing of my views on the future of advertising, introduction of our model, hands-on application of our model by the students and active brainstorming as well as sharing sessions. The result was a vibrant and practical session that allowed the students to have a perspective shift on communications and advertising while supporting them in their class project development.