Make the Change: Content Marketing Module

CONTENT MARKETING MODULE
MAKE THE CHANGE
FIRST BATCH: 19 MAY 2017 - 13 JUNE 2017
SECOND BATCH: 12 DECEMBER 2017 - 27 JANUARY 2018

As part of Make the Change's Online Marketing Diploma for persons with disabilities or people with ABILITIES as I'd like to call it, I was engaged to create and facilitate an original and exciting content marketing module for the students.

Flair, personality and application. This course was created to help students find their own style, understand the purpose of their work and create content that resonates with their target audience. Through hands-on activities, application of theory and lessons from case studies, students learnt how to communicate passionately and effectively.

The course was also created specifically for the special needs of the group with attention to detail as videos selected were all captioned and the slide content made extra visual for the deaf students to have the best experience possible. With overwhelmingly positive feedback and recommendations from the pioneering batch, I was invited to take on the second batch in December 2017.