FeM Surgery, Breast Cancer Foundation Singapore, Jac & Jo: Keeping Abreast

KEEPING ABREAST
FEM SURGERY, BREAST CANCER FOUNDATION SINGAPORE, JAC & JO
31 AUGUST 2019

To explore the topic of breast health in an interesting way that appealed to consumers, we brought international healthcare group FeM Surgery, Breast Cancer Foundation Singapore and Jac & Jo together for our first lifestyle take on breast health - Keeping Abreast. Our women speakers shared inspiring stories, expert knowledge and practical tips around an extremely important topic. ⁣We had Mazuin Khamis explore insights into the breast health with statistics from their independent study as well as BCF’s initiatives. Our brave breast cancer survivor, Tracy, shared about her journey of resilience and gratitude when she was diagnosed at the age of 29, just a year after getting married.

FeM Surgery’s Dr Felicia Tan then gave us an inside look into the advancement in treatment options available and self-examination techniques women can practice at home. Finally, Ana and Jacinta illuminated the room with their mumpreneur story and how to find the right bra!⁣ The afternoon was complete with encouraging handwritten notes for women who may be facing challenges as well as free bust measurement and bra fitting sessions by Jac & Jo.

For this first edition of the series, I conceptualised, programmed, hosted and planned the engagement. The result was a sold-out event that was both meaningful for participants and valuable to the brands involved.